2025-Innovators in Commercial Real Estate-Jonathan Kaufman Iger of Sage

Impact Highlight: Describe a recent program, initiative, or process implemented by you and the impact on your firm, organization, or community. Hospitality has always been at the heart of Sage. Guided by our vision to enrich the lives of people at work, we’ve continued evolving what it means to be a landlord—moving beyond space to create meaningful experiences. Our hospitality-first approach led to our “flagging” initiative, designing each property as a destination with consistent service, curated amenities, and community-driven programming.

Beyond Buildings: How do you see innovation in commercial real estate creating a broader impact on communities and the people who live and work in them? At Sage, every project is an opportunity to foster belonging and enrich the lives of people at work. By viewing real estate through the lens of hospitality, we design and operate environments that elevate the work experience and cultivate a sense of community. Our people-first approach ensures innovation goes beyond buildings — creating deeper connections, inspired workplaces, and more fulfilling days at work.

Corporate Culture: How does your organization foster a culture of innovation among employees and leadership? Innovation at Sage is rooted in our hospitality-forward mindset - the belief that creativity thrives when people feel seen, supported, and inspired. We encourage our teams to experiment, share ideas across disciplines, and challenge the traditional boundaries of real estate and hospitality. We’ve built a culture that celebrates curiosity and empowers employees to shape the future of our company.

Innovative Outlook: Where do you see the biggest opportunities for innovation in the commercial real estate sector? The next great frontier for innovation in commercial real estate lies at the intersection of technology, experience, and purpose. As the lines between work, travel, and lifestyle continue to blur, there’s an opportunity to redefine how people engage with space - not just as occupants, but as participants. We’re focused on creating flexible, experience-driven environments that anticipate changing needs while staying true to the core of hospitality