Tackle time and energy drain with Agorafy - by Richard Du

Richard Du, Agorafy

At Agorafy, our team knows that your work weeks are busy. No, strike that – really, really, really busy (and then some). So busy that you cannot afford wasted time or energy. You need straightforward tools that help you get informed and get the job done in less time and with greater effectiveness. Well, as real estate professionals and technologists ourselves, we live at the crossroads of technology innovation and practical real estate industry application. And that is why we are developing a modern, online real estate marketplace that brings the real estate community together around property availabilities and improved information to save all stakeholders’ time, energy and money.

Not long ago, basic real estate information was hard to come by. Even the most keen, resourceful, and savvy real estate professional was tested to obtain basic, baseline information to do their job well. Moreover, attempting to obtain and aggregate large amounts of market data for analysis was an insurmountable task. Executing broad and targeted marketing strategies, alike, were challenging and expensive. Connecting with clients and colleagues was yet to be convenient or fluid. The result: frustration, expense and time drain.

In some ways, the advent of the Internet and democratization of technology has changed all that by unlocking access to information. Today, we can “Google” virtually anything and everything from anywhere on our desktop and mobile devices, returning search results in an instant. Digital resources have become integral to our real estate marketing strategies. Contact information and property information have moved online. New big data capabilities are unearthing remarkable patterns, trends, and associations to guide our business decisions. Multichannel communication is commonplace. Yet, expanded access to information and the broad array of ways in which we communicate have not come without challenges.

There is no longer a dearth of real estate data or information. Instead, there is an exponentially expanding amount of information strewn across the Internet or still only available offline, largely incompatible with the way in which we, as real estate professionals, work. Said information also tends to come in varying degrees of opacity, reliability and data integrity. Nevertheless, the real estate practitioner remains tasked as the information gatekeeper. Real estate pros are asked to identify the “best” sources of real estate data and determine how that information can be functionally organized and leveraged to achieve efficiencies or desired results.

Unfortunately, as constituted, the current system largely requires data be unwound or pieced together before it can truly be understood, analyzed or properly explained to clients. Aggregation provides many answers at a cost, but questions abound as to component parts. In many cases, a corresponding necessity to manage data is produced, which has induced a web of systems and vendors to track, sort, and store information, raising present day issues of complexity, consistency and affordability for real estate professionals. But, ultimately, more data and more products and services in the real estate ecosystem mean more time and money spent by the real estate firm or professional. The result is the present day version of the real estate industry’s time and resource drain.

In today’s competitive environment, can your business afford to be herding cats and troubleshooting for an accumulation of minutes, hours, days, weeks, or outlays devoted outside your core competencies? Instead, wouldn’t it be nice to take a step back and partner with a real estate technology company that offers you a modern, cogent, and elegant solution to many of today’s challenges? All the while, offering capabilities that allow you to become better connected with the real estate community and the public to form the relationships that our real estate industry is built on?

Enter the Agorafy platform. Our online real estate marketplace is rethinking the real estate property search by building a digital home for the real estate industry. Our team is working with the real estate industry to provide better information and create meaningful features that links proficients, providers and the public to close more business faster. Agorafy’s real estate marketplace is an evolving, intelligent decision engine that is innovating to streamline the way that real estate professionals work. We are bringing real estate stakeholders to the table around available property and improved information symmetry. By combining verified property listings and property information onto a single, easy-to-use platform with a user-friendly interface, Agorafy reduces time drain and removes unnecessary barriers that slow or impede real estate stakeholders’ ability to connect and transact. In doing so, we are all helping amplify the economic impact the industry can have on our local businesses and communities and spur commerce and growth.

Want to start researching local market dynamics, drill down to results in your neighborhood or on your block, and return detailed property information and current commercial and residential availabilities? Want to submit and manage your available listings across an open platform that allows you to market projects and assignments elegantly with your own expert media to be broadcast to the real estate industry and the public at large? Want to share your background, specialized experience, representative work and accomplishments in a professional, searchable form that enables prospects, clients and colleagues to quickly contact you directly? Agorafy has you covered (and then some).

So, what are you waiting for? We are churning out new features and capabilities regularly. Check out Agorafy.com and start exploring our modern, online real estate marketplace today!

Richard Du is the founder and CEO of Agorafy, New York, N.Y.