Southern Land Co. reaches major leasing milestone at Florent

Garden City, NY According to Southern Land Company (SLC), a national real estate developer and community management company, Florent, its new luxury rental community, is 55% leased, less than five months after opening its doors – despite launching in the traditionally slow winter leasing season – marking a major leasing milestone.

Located at 555 Stewart Ave., Florent is the town’s first new multifamily apartment home community in decades. The leasing traction is an indicator of demand for high-end rental living in this village.

“This milestone is not only a testament to the exceptional quality of Florent but also to the growing demand for luxury living in Garden City,” said Tim Downey, founder and CEO of SLC. “We’re thrilled to see residents already calling Florent home and embracing the vibrant, resort-like lifestyle we envisioned.”

Florent has attracted a spectrum of residents so far, including empty nesters and downsizers (one-third of current residents are 55+), young families looking to stay in the acclaimed school district, and young professionals moving out on their own for the first time. Florent welcomes any residents who meet leasing qualifications.

Notably, the most spacious and premium units leased the fastest leading up to and immediately following Florent’s opening. The most expensive unit — a three-bedroom residence priced at $10,000 per month — was the first to lease. Of the 12 three-bedroom units available, only two remain.

Currently, Florent’s largest one-bedroom residence — which features a den and one-and-a-half bathrooms and comprises 1,087 s/f — is most popular. This floor plan offers many residents space without needing to move up to a two-bedroom residence at a higher price point.

Florent’s 24-hour concierge service has been a standout feature, with residents frequently comparing the lifestyle to “living in a hotel or resort.”

That initial luxury feel quickly evolves into a strong sense of community; with many residents saying it feels like living among extended family.

“The response from residents has been extraordinary,” said Elisa Bonavita, leasing professional for Florent. “From the high-end finishes to our concierge service and social programming, people are genuinely enjoying the lifestyle Florent offers — and telling their friends about it.”

Florent offers 150 one-, two-, and three-bedroom apartment homes, with 19 unique floor plans and high-end finishes including oak hardwood floors, quartz countertops, and private balconies or terraces. On-site amenities include a fitness center, coworking lounges, a resident clubroom and bar, a resort-style pool and spa, and a pet spa and dog park. Residents also enjoy an engaging lifestyle through events and programming curated by Florent’s expert community management team.