Global Holdings to expand brand with Anagram Gowanus; design by SO–IL, architecture by MAP

Brooklyn, NY Global Holdings has started its newest Anagram project. Developed in partnership with MacArthur Holdings and Tankhouse, 450 Union St. is a 158-unit, mixed-use residential tower located along the Gowanus Canal. Following Global Holdings’ $33 million equity investment, it will be branded Anagram Gowanus, becoming the fifth and latest addition to Global Holdings’ Anagram portfolio focused on high design and an elevated living experience.

Designed by SO–IL, with Magnusson Architecture & Planning (MAP) as the architect of record, Anagram Gowanus is a 20-story rental development ranging from studio to three-bedroom apartments, 25% of which have outdoor terraces and nearly every apartment has a Juliette balcony. Under construction and slated for completion in Q2 2027, Anagram Gowanus will feature amenities including fitness and coworking spaces, a children’s playroom, landscaped outdoor areas, and rooftop terraces. The building’s design and programming are intentionally crafted to support wellness, creativity, and community — reflecting both the values of the Anagram brand and the spirit of the surrounding Gowanus neighborhood.

Located at the corner of Union and Bond Sts., the building’s orientation is structured to ensure every unit has dual corners, captivating multiple views.

The project will deliver 13,000 s/f of above-grade parking and 22,000 s/f of commercial and retail space, including areas designated for community and art studio use. As part of its public realm improvements, the project will also introduce a 5,700 s/f waterfront esplanade that connects to adjacent walkways and advances the city’s efforts to activate the Gowanus Canal as a civic corridor.

The Anagram properties reflect Global Holdings’ commitment to delivering elevated residential experiences in sought-after urban neighborhoods through design, curated amenities, and hospitality-infused service known as the “Anagram Lifestyle.”

JLL Capital Markets arranged the construction financing for the deal.

“Our fifth Anagram property brings Global’s unique approach to New York living to Brooklyn for the first time, building on the success of Anagram Columbus Circle and the recent launch of Anagram Turtle Baay,” said Eyal Ofer, chairman of Global Holdings. “We’re collaborating with like-minded partners to deliver not just best-in-class housing, but a long-term community asset that meets the lifestyle expectations of today’s sophisticated renter.”

“Anagram Gowanus is a testament to what’s possible through a purposeful, strategic, and creative partnership that elevates the residential experience in the neighborhood in which it’s built,” said Howard Katz, principal, MacArthur Holdings. “As a fourth-generation New York City firm, we’re steadfast in our delivery of excellence. What we’re creating here is true connectivity in one of the city’s most emergent neighborhoods.”

“What we set out to accomplish with Anagram Gowanus is a residential offering that exceeds the luxury experience – on par with the Anagram brand – while remaining anchored in the authentic and community-oriented borough of Brooklyn,” said Sebastian Mendez, co-founder, Tankhouse. “Each and every design element thoughtfully creates community within the building, from the stunning, natural light to the shared amenity spaces to the building’s orientation. We’re excited to unveil its vibrancy in a community that reflects its soul and energy.”