News: Spotlight Content

2025-Innovators in Commercial Real Estate-Misha Sulpovar of Cherre

Misha Sulpovar
Head of AI Product
Cherre

Impact Highlight: Describe a recent program, initiative, or process implemented by you and the impact on your firm, organization, or community. At Cherre, I’ve led our AI team in applying generative and agentic AI to transform commercial real estate. With Agent STUDIO, we built a platform for designing and managing specialized AI agents that handle data ingestion, market selection, and valuation modeling. These now power the Cherre Assistant - turning complex analyses into natural conversations and cutting insight cycles from weeks to hours.

Corporate Culture: How does your organization foster a culture of innovation among employees and leadership? At Cherre, innovation thrives on transparency, experimentation, and collaboration. I run our AI Center of Excellence, where prototypes evolve into production tools through real client testing. I also pushed to bring my team to a client Hackathon, co-developing AI prototypes now in enterprise pilots. Our hands-on, cross-functional approach keeps innovation a shared company practice - not just an AI initiative.

Beyond Buildings: How do you see innovation in commercial real estate creating a broader impact on communities and the people who live and work in them? My work at Cherre extends AI beyond asset optimization to understanding community patterns. By automating market analysis and data extraction, we help clients assess employment, logistics, and housing shifts in real time. This also supports the RETTC initiative, promoting sustainable, data-driven collaboration. Our AI enables smarter investment, better resource use, and stronger community resilience.

Innovative Outlook: Where do you see the biggest opportunities for innovation in the commercial real estate sector? I believe the next wave of real estate innovation lies in agentic systems - AI that collaborates with humans in real time. Through Agent STUDIO and Cherre Assistant, we’re building domain-specific agents that ensure trust and traceability while automating tasks like mapping accounts or forecasting portfolios. This shifts clients from static dashboards to adaptive, conversational intelligence.

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