New York Real Estate Journal

Hartstein of Pugatch Realty Corp. refers to new sales and marketing strategies

January 27, 2009 - Long Island
What new sales and marketing strategies have you implemented to combat challenging economic times? During these challenging economic times it is important to remain focused and stick to your specific sales and marketing strategy. It's critical that you continue to advertise to let everyone know what you do and specifically what you can do for them. It is important for you to know your market and know where to advertise. The Internet market, to my way of thinking, seems to be the best way of advertising in these challenging times. Another key is to get back to basics and remember real estate 101. There is no magic cure, you must try different avenues and use what works for you. Alan Hartstein is associate broker for Pugatch Realty Corp., Woodmere, N.Y.