New York Real Estate Journal

IREON new member profile - Varun Bansal

November 25, 2025 - Movers & Milestones
Varun Bansal

Name: Varun Bansal

Title: Founder & CEO

Company: eLtru Group 

Address: 958 Church St., Baldwin, NY, 11510

What year did you join IREON: 2025

Birthplace: India

Education: MBA in business 

First job: Finance 

What do you do now and what are you planning for the future? I’m an entrepreneur focused on building a sustainable enterprise with a vision and growth mindset. My company provides reused and pre-owned office furniture solutions that promote circular economy principles and reduce environmental impact. Our goal is to create a system that can trace the full history of every piece of pre-owned furniture — including its age, usage, and landfill diversion impact — to quantify the CO2 savings and promote transparency in sustainability. Ultimately, we aim to make workplaces better, smarter, and more sustainable places to thrive.

One fun fact about you is: I’m a big Formula 1 fan and often draw business strategy lessons from racing.

Two words to describe your work environment: Purposeful and driven.

Three things on your bucket list: Yacht captain certification, travel to most of the islands around the world and build a global circular economy marketplace.

Favorite movie: “The Pursuit of Happiness”

Favorite book: “The 48 Laws of Power”

If you could invite one person to dinner (living or dead, but NOT related to you) who would it be and where would you go? My mentor, Robert S., who is dead now, and I would go to a local gym. 

Rules to live by in business: Discipline, progress, driven, and create opportunities. 

What is your DREAM job? (NOT your current job) I strongly believe that every job should be something you dream of — when you apply the science of learning, you can turn any role into a path for growth and excellence. I never want to be settled in one job. Move to the next.