New York Real Estate Journal

Toco Warranty launches extended auto repair coverage offered directly as an employee workplace benefit program

September 27, 2022 - Brokerage
Brad Basmajian

New York, NY Toco Warranty now offers plans directly to employers as an employee workplace benefit, in addition to their direct-to-consumer line.

Toco Warranty’s expanded offering, called Toco at Work, now provides employers, for the first time, the opportunity to purchase coverage for their employees as a workplace benefit, to not only improve the employee experience but also to increase efficiency and productivity in business operations. The new offering coincides with the launch of an enrollment site with its service partner for billing and benefits administration, Genius Avenue, which has more than 20 years of experience in optimizing customer enrollment and engagement. 

“There is nothing comparable to this in the market, and no other plan offers our range of coverage at this level and price,” said Brad Basmajian, COO, Toco Warranty. “We are the first and only provider in this space differentiated by our own plan with claims administered in-house, not through a third party, enabling us to control every aspect of the customer experience.” Backed by an A-rated insurance carrier, Toco’s services include direct payment to repair facilities for approved claims, 24/7 roadside assistance, towing and car rental reimbursement. 

Toco at Work is a brand new service offering, founded and developed by the same senior level executive team that developed LifeLock.

As many businesses are now returning to the office and requiring employees to increase use of their personal vehicles, employers are searching for new ways to increase employee retention.

“Toco Warranty is the Gold Standard of vehicle service coverage,” said Brian Jund, managing partner for National Benefit Partners, an independent marketing organization for employee benefits and worksite insurance programs, which serves an elite group of member firms for select insurance carriers. “Our mission is to deliver the most competitive and comprehensive benefit solutions to employees and their families through our partners across the country. Toco exceeds expectations by offering vehicle protection coverage at a fraction of the price that could be attained anywhere else, and elevating the employee experience while providing employers a tool in winning the war to attract talent.” 

This coverage is critical in providing continuity for business operations, particularly in outlying and rural geographic areas for a workforce reliant on personal vehicle transportation. The plan is administered through an automatic payroll deduction similar to other employee benefit programs such as health care and retirement plans.