The Betesh Group signs lease for 18,000 s/f in Ironside Newark

Newark, NJ Edison Properties, a privately-owned real estate holding and development company, has signed a 15-year lease with The Betesh Group, a privately held, multi-million dollar consumer products company, for 18,000 s/f of office space in Ironside Newark.

The Betesh Group will occupy second-floor space fronting Mulberry Commons Park and is expected to move into their new headquarters in Fall 2022. The company will build out the space to house two of its brands – Baby Boom, a manufacturer of baby care products such as diaper bags, and infant-toddler bedding; and Baby Brezza, a manufacturer of innovative infant feeding appliances like formula makers, bottle sterilizers, warmers and food makers. The Betesh Group joins major tenants including Mars Wrigley Confectionery’s North American headquarters, offshore wind energy company Ørsted, design and architecture firm Ware Malcomb, law firms Pearlman & Miranda and Robinson Miller, and the Edison Properties headquarters.

“Ironside Newark is proud to provide state-of-the-art office space to companies at the top of their respective industries. We are thrilled to welcome Baby Boom and Baby Brezza as they continue to create market-leading products,” said Lenny Lazzarino, senior vice president of Leasing at Edison Properties. “The ever-growing tenant roster at Ironside exemplifies downtown Newark’s position as a vibrant destination for innovative businesses and their employees to grow and thrive.”

“We are excited to be part of the Ironside family and cannot wait to move into our new space,” said Steven Betesh, president of The Betesh Group. “We know we will feel at home among our fellow tenants as we put down roots in this prime location and thank the fantastic team at Edison Properties for their tremendous support.”

Ironside Newark, located at 110 Edison Pl., is a formerly circa-1907 warehouse that has been redeveloped and restored by Edison Properties into a commercial and retail space across more than 456,000 s/f. Situated directly adjacent to Newark Penn Station and a short distance from Newark Liberty International Airport, Ironside Newark offers access to public transportation. Designed by the New York City-based design and architecture firm Perkins Eastman, Ironside Newark has direct access to the new Mulberry Commons Park, a city-owned park.

Ironside Newark office space is currently 80 percent occupied. The building’s office amenities include future restaurant outdoor seating and exclusive park-level retail fronting the new Mulberry Commons Park, street-level retail along Edison Place, a two-story lobby atrium, rooftop terrace, an unmatched dark fiber optic network, with loft-style and open workspaces making collaboration and connection an experience.