Fisher Brothers announce second location of AREA15 in Orlando

Orlando, FL AREA15, the immersive and experiential art, entertainment, dining and retail district, announced the debut of its second location in Orlando, Florida, in 2024. AREA15 Orlando will occupy an approximately 300,000 s/f structure situated on 17 acres, with more than 150,000 s/f of leasable retail space available. 

“AREA15 was built for today’s social dynamics,” said Winston Fisher, CEO, AREA15. “Sophisticated consumers are gravitating toward artful new forms of entertainment where the lines between commerce and the experience economy blur. AREA15 Orlando is the ideal city for our second location, providing an ecosystem where innovative design, best-in-class attractions, integrated storytelling, monumental art installations, extraordinary technology and distinctive retail thrive together.”

AREA15’s chief creative officer Michael Beneville said, “AREA15 looks forward to cultivating a collaborative spirit with Orlando’s creative community, as well as adding a distinctive new destination within the city’s world-famous tourism corridor. We’re all immensely energized by the possibilities our Orlando development offers.”

AREA15’s first location, which opened in Las Vegas in 2020, welcomed nearly 2 million visitors, created more than 1,000 jobs and hosted 44 live events in its first year of operation. The Orlando business and tourism communities have expressed enthusiasm for the arrival of AREA15 along its world-famous tourism corridor.

"We look forward to welcoming AREA15 to Central Florida,” said Orange County Mayor Jerry Demings. “In addition to the synergy with our world-class theme park and entertainment industries, AREA15 will amplify the region's efforts to lead in the arts and culture space." 

Nicole Wilson, District 1 commissioner, Orange County, said, “We are delighted to welcome AREA15 to District 1. Their team has been a great partner in sustainable building efforts such as usage of solar power. The AREA15 art and entertainment complex will bring compelling jobs to the region and propel our local arts scene.”

“AREA15 is an exciting addition to our region’s roster of world-class attractions that will enhance our destination's arts and culture offerings for both leisure and meetings visitors from around the world,” said Casandra Matej, president and CEO, Visit Orlando.