Sheeline promoted senior director of marketing at Daniel Gale Sotheby’s

Cold Spring Harbor, NY Daniel Gale Sotheby’s International Realty has promoted Abby Sheeline to senior director of marketing, according to Marion Weiler, senior vice president marketing and business development at the company.

“Abby is playing an integral role in the evolution and growth of our marketing department, which is supporting the expansion of our organization while embracing the monumental technological changes that have revolutionized how we market ourselves and our listings,” said Weiler. “As the senior director of marketing in one of the top residential real estate markets in the nation, Abby is among the leaders of our award-winning marketing team that has set a standard for excellence in the real estate industry. She has risen to meet every challenge with vigor and insight, and we are fortunate to have her on our team.”  

When Sheeline joined Daniel Gale Sotheby’s as a marketing coordinator in late 2005, the organization had ten offices along the North Shore of Long Island. Today, there are 28 offices that span Long Island from Queens to the East End. Social media giants Facebook and Twitter were in their infancy and the iPhone had yet to be introduced. Then everything changed, quickly, and along with it, real estate marketing as these and other new technologies and platforms enabled consumers to access market information on the internet. Sheeline was among the team that pioneered social media in the company, setting up Facebook, LinkedIn and later Instagram.  “We got all these initiatives off the ground and now have a digital marketing group within our marketing department,” said Sheeline. “Our challenge is to be at the forefront of change, and to integrate that change and demonstrate its value to encourage widespread adoption by our real estate advisors.  Part of what I do is to protect our brand through consistency of message and culture.” 

A graduate of the University of Southern California with a degree in film, Sheeline began her career in film industry management, forming her own talent management company that helped to develop the careers of film industry personnel and manage intellectual property through negotiation of contracts with major studios, cable and other entertainment companies, independent producers and the networks. 

She returned to her native Long Island in 2003, applying her skills as director of an art gallery in Oyster Bay.  An artist in her own right, Sheeline is a well-regarded photographer, with a specialty of photographing children.