Daten Group to develop three new projects in White Plains

A NYC condominium developer is targeting the rental market in White Plains - launching three new high-end boutique residential rental projects with a "hip vibe" located in the city's downtown area that is seeing an upswing in young people and families moving up to the suburbs from NYC. Together, the new buildings will bring over 100 new rental units to the city. The buildings include: La Gianna at 10 DeKalb Ave., The Dylan at 42 Waller Ave. and The Reed at 115 North Broadway. The city's newest rentals are being co-developed by The Daten Group, a NYC-based development company building the condo 72 Poplar St. in Brooklyn Heights on the site of a former police precinct. The co-developer is Lighthouse Enterprises, a White Plains Development Co. According to The Daten Group's director of acquisitions Craig Rosenman, the city has seen "no new rental construction in over six years." "With rental inventory in White Plains very low, these buildings come at the perfect time to offer the unique option for boutique luxury with walk-ability to all," said Rosenman. "Our concept focuses around neighborhoods with easy commutes to NYC that have great restaurants, bars, parks and access to public transportation." Built around a new concept in "vibrant community living," vibeliving.com the buildings' developers say they cater to active lifestyle residents and families with young children. The newly constructed buildings all feature modern designed apartments, spacious layouts and smart technology. Customized amenities for each project includes doormen, fitness centers, media rooms, children's playrooms, playgrounds, barbeque areas, covered parking and more. All apartments feature modern, upscale, open layouts with hardwood floors, master bathrooms with double sink vanities , full size vented washers and dryers in the apartments, custom Italian kitchens with modern stainless steel appliances, ceasarstone countertops, large bedrooms and closet space and more. "Renters in White Plains will see there simply is no competing with our new buildings," said Lighthouse's David Mann. "No other building even comes close for the mix of value, location and finishes.'' Mann points out that each of the portfolio's three buildings offer something a little different for today's discerning renters: "In a market that features many older and un-renovated apartments, we are bringing fresh modern designs with amenities geared for today's lifestyles." Rental fees start at $2,050 for studios and $2,300 for one bedrooms and start at $2,775 for two bedrooms. To further enhance the experience of "Vibe Living" residents will also get membership in an exclusive perks program including prominent White Plains restaurants, shops, salons, etc. * La Gianna (10 DeKalb Ave.) (56 units) features all the amenities of much larger buildings, doorman, outdoor grilling area and putting green teps from Mamaroneck Ave. and the White Plains Mall. * The Dylan, (42 Waller Ave.) (24 units) in the heart of downtown White Plains, offers slightly lower rental rates, but all the units are of the same high quality finishes. It does not have a doorman. Renters at The Dylan will have the option to use the gym and amenities at La Gianna. * The Reed (115 North Broadway) (23 units) is designed for renters who prefer larger townhouse units. It features seven large one bedroom apartments and 16 spacious duplex units with oversized rooms. The developers say it is "perfect" for people who are not yet ready to buy their own place, but prefer that type of unit. For those who commute to work in New York City, all three buildings will feature a shuttle bus to the Metro North train station in downtown White Plains every weekday morning and evening. Express trains from White Plains station get commuters to Grand Central in 35 minutes. All buildings are pet friendly. "These buildings fill an extremely thirsty niche in downtown White Plains," said Michelle Coletti, the buildings' exclusive rental agent at Better Homes and Gardens Rand Realty. "They are highly anticipated for good reason and the initial response and feedback we have received has been phenomenal." "With rental inventory being low across the board, these buildings come at the perfect time to offer the unique option for boutique luxury with walk-ability to all," said Coletti. Interested renters are urged to visit the website: vibeliving.com or contact - Michelle Coletti at Better Homes and Gardens Rand Realty 914-906-4120.