NYCREW discusses how to make marketing work

The New York chapter of Commercial Real Estate Women's Network (NYCREW) launched its summer Leading Ladies in Real Estate: Breakfast Series with a focus on marketing. Gayle Matthei (center), chief marketing officer and a board member of Cassidy Turley, spoke of the importance, evolution and challenges of marketing and communications in today's commercial real estate scene to a sold-out audience at the offices of Akerman LLP. The event also collected donations to Volunteers of America's Operation Backpack, which provides school supplies to students living in homeless shelters.