News: Spotlight Content

NYREJ’s 35th Anniversary: Kimberly Zar Bloorian, Kloud Real Estate Marketing

Kimberly Zar Bloorian
CEO and Founder
Kloud Real Estate Marketing

When did you discover NYREJ and what was your title and company name at that time?

I discovered NYREJ almost a decade ago when I was a young marketing associate at Meridian Capital Group.

Most memorable “15 minutes of fame” in NYREJ:

WOW! It was probably when I started writing my quarterly column on real estate marketing for NYREJ. I shared practical tips and insights on effective marketing strategies for the real estate industry. Shortly after my first column was published, I began receiving an overwhelming number of emails and calls from readers. They shared how my advice had positively impacted their businesses, leading to increased visibility and growth. The feedback was incredibly rewarding and validated the relationship that I was building with NYREJ!

Favorite NYREJ spotlights: Women in Real Estate and Rising Stars

How has NYREJ helped you, your firm or your industry?

When I first started my real estate-focused boutique marketing agency, I turned to NYREJ not only to spread the news and attract potential clients but also to identify and connect with key industry players.

MORE FROM Spotlight Content

Over half of Long Island towns vote to exceed the tax cap - Here’s how owners can respond - by Brad and Sean Cronin

When New York permanently adopted the 2% property tax cap more than a decade ago, many owners hoped it would finally end the relentless climb in tax bills. But in the last couple of years, that “cap” has started to look more like a speed bump. Property owners are seeing taxes increase even when an
READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
How much power does the NYC mayor really have over real estate policy? - by Ron Cohen

How much power does the NYC mayor really have over real estate policy? - by Ron Cohen

The mayor of New York City holds significant influence over real estate policy — but not absolute legislative power. Here’s how it breaks down:

Formal Legislative Role

Limited direct lawmaking power: The NYC Council is the primary
Properly serving a lien law Section 59 Demand - by Bret McCabe

Properly serving a lien law Section 59 Demand - by Bret McCabe

Many attorneys operating within the construction space are familiar with the provisions of New York Lien Law, which allow for the discharge of a Mechanic’s Lien in the event the lienor does not commence an action to enforce following the service of a “Section 59 Demand”.
The strategy of co-op busting in commercial real estate - by Robert Khodadadian

The strategy of co-op busting in commercial real estate - by Robert Khodadadian

In New York City’s competitive real estate market, particularly in prime neighborhoods like Midtown Manhattan, investors are constantly seeking new ways to unlock property value. One such strategy — often overlooked but
Oldies but goodies:  The value of long-term ownership in rent-stabilized assets - by Shallini Mehra

Oldies but goodies: The value of long-term ownership in rent-stabilized assets - by Shallini Mehra

Active investors seeking rent-stabilized properties often gravitate toward buildings that have been held under long-term ownership — and for good reasons. These properties tend to be well-maintained, both physically and operationally, offering a level of stability