Move-ins underway at District 15Fifteen

Parsippany, NJ District 15Fifteen, a transformative mixed-use redevelopment along Route 10, is becoming one of the region’s most “all-in-one” destinations. Following the successful spring launch of Smyth at District 15Fifteen, the first luxury residential building with 262 units, the development team is reporting over 26,530 s/f in new retail leases, bringing the retail component to a nearly 50% leased milestone.

The project, a sweeping redevelopment of a former 290,000 s/f antiquated corporate office campus, is a collaboration between Stanbery Development Group, Claremont Development and PCCP LLC. Pierson Commercial Real Estate is spearheading the retail leasing efforts.

“District 15Fifteen is setting the modern-day standard for today’s lifestyle, where the merging of modern residential living, best-in-class amenities and a dynamic downtown streetscape creates a hub for everyone – members of our residential, retail and restaurant community, nearby office workers and area residents and visitors,” said Stanbery’s Partner Marc Hays, who oversees the company’s leasing. “District 15Fifteen is transforming how people live, work and connect, while establishing a new carefully curated mix of dining, beauty, health and wellness tenants that are creating a new, dynamic destination benefiting both residents and the greater community.”

Upon completion of the entire project in early spring of 2026, District 15Fifteen will feature a pedestrian-friendly town-square-style footprint with 58,600 s/f of retail and restaurant space, 498 luxury apartment rentals and a Residence Inn by Marriott.

Pierson Commercial vice president Ryan Starkman, who leads the retail leasing team with firm president Jason Pierson, reports District 15Fifteen is attracting a robust mix of dining, lifestyle and service-oriented tenants. Recent additions include:

• Meximodo: As the Guinness World Record holder for its tequila selection, this Mexican concept from LeMalt Hospitality Group has a strong following in Metuchen and an upcoming Jersey City location.
• Al-Basha: A Middle Eastern/Mediterranean dining experience, nationally recognized by USA Today
• Haraz Coffee House: Offering authentic Yemeni coffee, along with food and other beverages Brunswick
• Brunswick Burger House: This new burger and chicken concept is from the Dream Big restaurant group
• Moxie Salon and Beauty Bar: The largest New Jersey full-service salon and beauty bar offering hair and beauty services

These new tenants join previous commitments from Kura Sushi and Burton’s Grill & Bar. Seven additional tenant leases are currently being finalized, totaling more than 15,000 s/f.

“This strong leasing activity underscores District 15Fifteen’s positioning as a key Morris County destination, offering a desirable location and a mixed-use concept that appeals to a diverse, upper-income consumer base,” Starkman said. “We are strategically building a retail tenant mix that will serve both District 15Fifteen residents and the broader community over the long-term.”

According to Pierson Commercial, remaining retail opportunities range from 1,200 to 6,000 s/f. The location offers visibility and accessibility, serving a residential base of 152,000 people and a daytime population exceeding 220,000 within a five-mile radius.

Residential leasing at Smyth, the first of three apartment buildings within District 15Fifteen, is experiencing traction with units available for immediate occupancy. In addition to studio, one- and two-bedroom luxury apartments ranging from 554 to 1,240 s/f, Smyth features an array of amenities. These include a fitness center and movement studio, two central courtyards with a swimming pool, a sports simulator lounge, co-working offices, kid’s playroom, pet spa and a private party room.

“Leasing velocity at Smyth has been exceptionally strong since its launch, building great momentum into this summer season,” said Claremont Development partner Jeff Bastow. “We are thrilled to welcome new residents and watch this dynamic community take its shape.”

Bozzuto Management Company oversees the property management of Smyth at District 15Fifteen, while future phases – Mason and Mason East, the latter designated as a 55+ community – are slated to debut later this year.