News:
Brokerage
Posted: December 10, 2024
Grow your CRE network, close more deals: Three must-try marketing tips for 2025 - by Kimberly Zar Bloorian
As we move into 2025, networking in commercial real estate (CRE) looks a lot different than it did a few years ago. Digital platforms and new marketing trends make it easier — and more necessary — to connect strategically. Here are three actionable tips to help you expand your network and stand out.
1. Show Up Where It Matters: LinkedIn and Social Media
LinkedIn remains the go-to platform for CRE professionals. Post market updates, success stories, and industry insights to position yourself as a thought leader. Use advanced search tools to connect with brokers, investors, and property managers. Don’t forget social media — especially Instagram. Create engaging Reels showcasing property tours, quick tips, or behind-the-scenes moments. Showing your face in videos builds trust and relatability, helping you connect with your audience on a deeper level.
2. Host 2025 Themed Events
Everyone wants to know what’s next in CRE. Host webinars or meetups on topics like “2025 Market Trends” or “What’s Next for Commercial Spaces.” Partner with industry experts to expand your reach. After the event, follow up with attendees to turn casual connections into meaningful relationships.
3. Personalize Your Email Outreach
Email remains a cornerstone of networking in 2025, but success lies in personalization and consistency. Craft emails that feel tailored to each recipient or specific, segmented lists based on factors like interest or location. Show genuine effort by referencing their market, recent projects, or industry trends relevant to their business. These personalized touches make your outreach stand out and demonstrate your value as a connection. When done well, a thoughtfully crafted email can be the key to opening doors and building long-lasting professional relationships.
At Kloud Real Estate Marketing, we specialize in helping CRE professionals grow their networks through cutting-edge strategies. Let us help you build connections and close more deals in 2025!
Kimberly Zar Bloorian is the founder and CEO of Kloud Real Estate Marketing, Great Neck, N.Y.
Tags:
Brokerage
MORE FROM Brokerage
Horizon Kinetics relocates new headquarters to Tishman Speyer’s Rockefeller Center
Manhattan, NY According to Tishman Speyer investment boutique Horizon Kinetics Asset Management LLC will relocate its current New York office to 18,713 s/f on the 27th floor of 1270 Avenue of the Americas at
.jpg)
Columns and Thought Leadership
AI comes to public relations, but be cautious, experts say - by Harry Zlokower
Last month Bisnow scheduled the New York AI & Technology cocktail event on commercial real estate, moderated by Tal Kerret, president, Silverstein Properties, and including tech officers from Rudin Management, Silverstein Properties, structural engineering company Thornton Tomasetti and the founder of Overlay Capital Build,
Lasting effects of eminent domain on commercial development - by Sebastian Jablonski
The state has the authority to seize all or part of privately owned commercial real estate for public use by the power of eminent domain. Although the state is constitutionally required to provide just compensation to the property owner, it frequently fails to account
Strategic pause - by Shallini Mehra and Chirag Doshi
Many investors are in a period of strategic pause as New York City’s mayoral race approaches. A major inflection point came with the Democratic primary victory of Zohran Mamdani, a staunch tenant advocate, with a progressive housing platform which supports rent freezes for rent
Behind the post: Why reels, stories, and shorts work for CRE (and how to use them) - by Kimberly Zar Bloorian
Let’s be real: if you’re still only posting photos of properties, you’re missing out. Reels, Stories, and Shorts are where attention lives, and in commercial real estate, attention is currency.
.gif)