Burack of Winick Realty brokers 2,400 s/f lease to Whitmans

Manhattan, NY Whitmans will open its newest location at Hudson Square’s rental building 261 Hudson, designed by Robert A.M. Stern Architects. Slated to open this fall, Whitmans’ fifth location will feature counter service, a full bar and dining room serving a seasonal menu of sandwiches, entrees and small plates for breakfast, lunch and dinner made from fresh and locally-sourced ingredients.

The menu will include Whitmans’ award-winning Juicy Lucy – a combination of two thin beef patties pinched together surrounding a scoop of pimento cheddar – considered one of the best burgers in all of New York City. Whitmans’ Hudson Square location will comprise a 2,400 s/f retail space with 75 ft. of frontage on Hudson St. 

“We are thrilled to introduce Whitmans to Hudson Sq.’s residents, workers and visitors,” said Larry Kramer, co-owner of Whitmans. “We look forward to bringing our delicious, locally sourced fare into one of Manhattan’s hottest neighborhoods.”

The interiors of the new Whitmans will evoke the mix of country home meets Manhattan nostalgia that the restaurant is known for. Developed by Related Companies, 261 Hudson is located blocks from the Hudson River waterfront at the corner of Hudson and Spring Sts. in Hudson Square, a neighborhood bordering SoHo. 

“Whitmans is an excellent complement to the lifestyle experience at 261 Hudson and speaks to the personality and popularity of this neighborhood,” said Bryan Cho, executive vice president at Related Companies. 

261 Hudson is a LEED Gold, twelve-story brick building designed by Robert A.M. Stern Architects. It offers 160 rental residences, ranging from studios to two-bedrooms. The building is one of the only full-service, amenity-rich rental buildings in the neighborhood. Leasing kicked off in the spring of 2017, and the building was fully leased in just four months.

Ross Burack, director of Winick Realty Group, represented Related and Whitmans.