News:
Spotlight Content
Posted: June 27, 2023
2023 Ones to Watch Industry Leaders: Marcela Ahumada, Ahumada Agency
Founder and Owner
Ahumada Agency
Number of years in CURRENT position: 5+
3 skills that you use every day in your position: Time blocking, protecting my priorities, and theme days
Best book, podcast, or app for aspiring leaders: Profit First, The 4-Hour Workweek
Best advice for new leaders in 10 words or less: Simplicity is better. Concentrate on what moves the needle.
What recent project, transaction or accomplishment are you most proud of? We developed a bilingual and inclusive communication strategy for NYS CDFI, a nonprofit lender providing affordable capital to small businesses and affordable housing developers. The client had a large Spanish-speaking customer base but lacked an effective approach to reach and retain this demographic. Our team developed their bilingual brand strategy, product branding, SEO, and copywriting. Through interviews and a strong review process, we developed a unique vocabulary and a Bilingual Website that gave them the tools to effectively serve this growing population. The investment in a Spanish brand strategy was necessary to improve communications and relationships with Spanish-speaking customers.
What was one of your biggest challenges as a leader and how did you overcome it? I used to think that I needed to have a complex business to be a leader in the industry. I didn’t have all the knowledge to do so, and I soon realized that it was time to have a mentor/coach to help me see and scale my business to a more sustainable and SIMPLER one that supports my values and priorities. Now I can help my community on a bigger scale without sacrificing the important things.
What makes this nominee an Industry Leader? “Marcela’s mission to help connect businesses to the Spanish speaking community is astonishingly necessary, relevant and needed. The buying power behind her clients needs in real estate, legal and financial services is undeniably significant. Commanding a sophisticated pedigree in financial and copywriting acumen, she is humble yet SO powerfully intelligent and well versed to act as a bridge. Every RE entity looking to understand how to serve the Spanish speaking buyer should try to secure space on her consulting roster.” - K.A. Stacie Alexiou, CEO at WATT + FLUX.
Tags:
Spotlight Content
MORE FROM Spotlight Content
Over half of Long Island towns vote to exceed the tax cap - Here’s how owners can respond - by Brad and Sean Cronin
When New York permanently adopted the 2% property tax cap more than a decade ago, many owners hoped it would finally end the relentless climb in tax bills. But in the last couple of years, that “cap” has started to look more like a speed bump. Property owners are seeing taxes increase even when an
.png)
Quick Hits
.jpg)
Columns and Thought Leadership
The strategy of co-op busting in commercial real estate - by Robert Khodadadian
In New York City’s competitive real estate market, particularly in prime neighborhoods like Midtown Manhattan, investors are constantly seeking new ways to unlock property value. One such strategy — often overlooked but
Properly serving a lien law Section 59 Demand - by Bret McCabe
Many attorneys operating within the construction space are familiar with the provisions of New York Lien Law, which allow for the discharge of a Mechanic’s Lien in the event the lienor does not commence an action to enforce following the service of a “Section 59 Demand”.
How much power does the NYC mayor really have over real estate policy? - by Ron Cohen
The mayor of New York City holds significant influence over real estate policy — but not absolute legislative power. Here’s how it breaks down:
Formal Legislative Role
• Limited direct lawmaking power: The NYC Council is the primary
Oldies but goodies: The value of long-term ownership in rent-stabilized assets - by Shallini Mehra
Active investors seeking rent-stabilized properties often gravitate toward buildings that have been held under long-term ownership — and for good reasons. These properties tend to be well-maintained, both physically and operationally, offering a level of stability
.gif)